Augment Shrinking Advertising Budget by Capitalizing on Public Relations.
May 1st, 2009 | Categories: Public Relations
What’s your favorite advertising campaign of all time? Go ahead, take a moment and I’m sure you’ll come up with something. Now, name one of your favorite public relations campaigns.
Somehow, I bet the first question was easily answered, while the second one really made you think; hard. Did you come up with an answer? My guess is that most of you could not. And it’s not your fault. Advertising simply gets more attention than PR because it’s blatant. It’s funny. It’s clever, It’s …
